The Buzzfeed link (a cross marketing piece by the CW to promote Arrow) that is showing up as a Facebook ad features some great superhero reimaginings pulled from DeviantArt.
No idea if the artists themselves know their work is being featured in this way, which is many levels of weird.
The gender swapped Guy Gardner and Max Lord here are by Maya Nord over at mayeko.deviantart.com and mayeko.tumblr.com; the Buzzfeed article is at http://www.buzzfeed.com/h2/fbad/cwarrow/10-awesome-and-outrageous-superhero-re-imaginings-6e97
